RCS MediaGroup selects Accenture, Avanade, Microsoft for cloud migration

Cloud computing

International multimedia publisher RCS MediaGroup has selected Accenture, Avanade and Microsoft to smoothen cloud transformation.

RCS MediaGroup publishes newspapers, magazines and other multimedia products.

Accenture, Microsoft services firm Avanade and Microsoft will work together to offer RCS a cloud solution, leveraging the Accenture Hybrid Cloud Solution for Microsoft Azure and the Accenture Cloud Platform.

“The adoption of the “Cloud paradigm” in all its forms becomes a decisive lever to pursue our growth objectives, particularly in the digital area,” said Umberto Tonelli, CIO of RCS MediaGroup.

RCS MediaGroup noted that it aims to migrate to the public cloud for all major platforms of the Group within three years.

The project is expected to help RCS to address challenges such as how to obtain the most from content and data as well as how to get to know and retain its customers, according to a press release.

With this co-engineered solution, RCS will be able to automate, simplify and accelerate distribution of digital content to readers, address online reader preferences more effectively and expand digital publishing offerings.

Accenture will provide RCS MediaGroup with program governance and infrastructure consulting services, applications and infrastructure migration expertise and cloud management capabilities of the Accenture Cloud Platform.

Avanade will provide Microsoft cloud technical guidance and applications together with infrastructure migration experience. Microsoft will contribute its cloud technology Azure.

Francesco Venturini, global managing director for Accenture’s Media and Entertainment Group said, “The transition to digital continues to create significant disruption to the publishing industry. This is a remarkable commitment by RCS MediaGroup to digital publishing that capitalizes on the versatile Accenture, Avanade and Microsoft capabilities.”

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