Priceline to deploy Google Cloud’s generative AI technologies

Priceline, a leading online travel agency, will deploy Google Cloud’s generative AI technologies across both customer-facing and internal parts of its business.
Google Cloud businessCustomers will soon be able to engage with a generative AI-powered chatbot and will also begin to see more personalized offerings when searching for hotels worldwide.

In addition, Priceline employees will benefit from increased and easier access to internal information, and realize productivity gains by using AI to automate some of their time-intensive coding and content generation tasks.

“Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business,” said Marty Brodbeck, Chief Technology Officer, Priceline.

“With Google Cloud as our AI innovation partner, we’re doubling down on our commitment to delivering the fastest, most seamless and informative booking experience for our customers, from personalized planning and travel inspiration to customer service.”

“Generative AI holds tremendous potential for the travel industry, and Priceline is at the forefront of bringing its benefits to both customers and employees,” said Thomas Kurian, CEO of Google Cloud. “Together, we’re focused on being bold in our AI innovation and responsible in how this new technology will be deployed.”

Powered by Google Cloud’s Vertex AI, and displayed via a map view on the hotel’s details page, an upgraded hotel booking experience will enable customers to access current neighborhood information personalized for them.

With generative AI-powered descriptions of places of interest, Priceline customers will be able to easily learn about nearby attractions, local restaurants, seasonal events and conveniences, like gas stations and grocery stores.

Internally, the company will use Google Cloud’s Enterprise Search in Gen App Builder to boost search capabilities across its internal information, better connecting employees to dispersed documents, databases, and intranets.

The company will also adopt Vertex AI to accelerate the content development process for marketing campaigns.

Priceline will use generative AI to develop its emails that describe cities, better personalize campaigns to specific consumer groupings, and make messaging improvements in the company’s push notifications to quantifiably drive bookings.

The company will also use generative AI to develop new imagery and dynamic text for its online ads and Priceline-branded assets.

Priceline’s selection of Google Cloud’s AI technology was based on a variety of factors including overall security, practicality, speed, and ease-of-use. Google Cloud’s approach to data governance and privacy policies also helps ensure Priceline retains control over its data, a key priority for the company.

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