Infotech Lead India: SAP India announced its partnership with MapmyIndia, a provider of digital maps, navigation and location-based services.
Powered by India Address Directory from MapmyIndia, SAP Data Quality Solution will enable enterprises in India to cleanse, de-duplicate, standardize and consolidate data.
NASSCOM forecasts that the Big Data business in India will be worth as much as $1.2 billion within three years, a six-fold increase from current levels.
MapmyIndia’s address directory covers over 10 million addresses across 4000+ cities and 600,000 villages, and provide a definite match to almost all addresses in India. The India Address Directory will empower the SAP Data Quality Solution to verify precision of data, profile, cleanse and standardize enabling enterprise customers to manage customer records effectively having a direct impact on business operations and profit improvements.
“MapmyIndia’s India address directory provides extensive address information for the entire country including major cities and remote villages,” said Rohan Verma, director, MapmyIndia. “MapmyIndia updates this directory every six months and will enable the SAP Data Quality Solution to refer to this updated, comprehensive information to cleanse, de-duplicate and standardize the addresses, thereby offering precise and current data to Indian customers.”
“Industries like Retail, Manufacturing, Utilities and Financial Services, which thrive on address data, are constantly seeking standardized and managed customer records,” said Maneesh Sharma, head – Database & Technology, SAP India.
