How Oracle is supporting Moleskine and Gap for business growth

Oracle Retail technologyBusiness technology major Oracle said it’s supporting Moleskine for improving customer experience and retail chain Gap for enhancing business efficiency.

Moleskine has deployed Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite, in 35 countries, 10 languages and 15 local currencies.

Oracle CX Cloud Suite enables Moleskine to deliver better customer experiences and supports the brand in carrying through integrated online campaigns.

“We evaluated different platforms, but our final decision went in favor of Oracle as we were guided by the opportunity to access cloud solutions that will allow us to optimize our digital transformation in the customer experience,” said Arrigo Berni, chairman of Moleskine.

Moleskine offers over 750 products that are available in over 90 countries through 23,000 points of sale: from paper notebooks to digital notebooks, from bags to travelling accessories, books to device holders and more.

“As net revenues in e-commerce continue to grow, Moleskine saw an opportunity to establish better operating platforms with global reach and scale that allows us to execute a more integrated marketing plan to support product launches,” said Gaia Franceschini, head of Digital, Moleskine.

Moleskine rolled out its first website in May 2017 in Hong Kong using Oracle Commerce Cloud. Oracle said its partner Eurostep implemented the site within eight weeks and expanded their e-commerce footprint to over 35 countries in 10 languages with 15 different local currencies in seven months.

Moleskine will use Oracle CX Cloud Suite to shift its e-commerce from a local and independent approach to a unified global site.

Moleskine will also use Oracle CX Cloud Suite to showcase new products, underline brand identity for its customers.

Moleskine will use Oracle Commerce Cloud to leverage a configurable, customizable storefront to enable its globally distributed team to work with modern business tools, localized content and currency support.

Moleskine will also use Oracle Marketing Cloud to support omni-channel customer journeys.

“In today’s retail environment, brands need to be able to deliver personalized experiences across all devices and touch points,” said Rondy Ng, Senior Vice President, Applications Development, Oracle.


Gap Inc. has deployed Oracle Retail Merchandising Foundation Cloud Service, Oracle Retail Merchandising Insights Cloud Service, Oracle Retail Integration Cloud Service and Oracle Retail Store Inventory Management running on the Oracle Cloud to drive operational efficiencies of the business teams of the INTERMIX brand.

Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Weddington Way brands.

“This investment marks the first step on a journey to adopting cloud technology across our global operations. We chose Oracle Retail Cloud Services to synchronize our global initiatives and deliver state of the art functionality to INTERMIX,” said Paul Chapman, chief information officer, Gap Inc.

Ray Carlin, senior vice president and general manager, Oracle Retail, said Oracle Retail Cloud services are decreasing implementation times for brands of all sizes.

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