Oracle Cloud helps Guitar Center achieve 30% performance improvement

Guitar Center, the world’s largest musical instrument retailer with 550 stores, has achieved performance improvements of more than 30 percent after moving to Oracle Exadata Database Service to meet customer demand for online and in-store services.
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The US-based Guitar Center has moved its core systems to Oracle Cloud Infrastructure (OCI), including order management, warehouse management, demand forecasting, enterprise resource planning, and its ecommerce platform.

Guitar Center has achieved performance improvements of more than 30 percent. Guitar Center aims to save more than 40 percent in data platform expenses over the next three years.

Guitar Center is able to provide improved response times to customers while offering new services in the channel of their choice, with its inventory and catalog systems, ecommerce platform, and contact center technologies now running on Oracle Cloud Infrastructure.

Guitar Center and its brands employ over 13,000 Associates across more than 550 retail locations in the United States and online, offering new and used musical instruments, rentals, repairs, and lessons to musicians of all ages and musical ability.

“With OCI and its Exadata Database Service, we’re able to operate a highly connected, distributed cloud environment without needing to re-platform our core systems. We’ve improved the efficiency of our systems and expect to be able to realize cost savings of more than 40 percent,” said Ravi Balwada, CTO, Guitar Center.

“Guitar Center’s move to the cloud highlights the flexibility and economic benefits that cloud technologies can deliver,” said Greg Pavlik, senior vice president and CTO, Oracle Cloud Infrastructure.