Nielsen Connect powered by Microsoft Azure helps FMCG and retail sector

microsoft neilsen

Nielsen, in partnership with Microsoft, has introduced a new enterprise data solution for Fast Moving Consumer Goods (FMCG) and retail companies.

This strategic alliance has been brought to life through Nielsen Connect, powered by Microsoft Azure.

Nielsen Connect helps companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow.

Tavolieri, president, U.S. FMCG and Retail and chief technology and operations officer at Nielsen, added, “We are helping the retail industry re-imagine its approach to data by creating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail.”

“The first critical step toward digital transformation, especially among retailers, is breaking down the barriers between customer and operational data to fuel insights for the business,” said Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business.

“Because retail happens wherever customers are and whenever they choose, Nielsen Connect provides high reliability at a global scale 24/7. Microsoft is a natural partner for Nielsen, trusted by global enterprises to protect their data and power their critical business solutions,” Althoff added.

Through this strategic alliance, the two companies will continue to work toward a mutual vision of an open and connected data universe, empowering a new generation of solutions for the FMCG retail marketplace, the company said.

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