NetApp announced changes to the go-to-market (GTM) model and global sales organization in order to enhance business growth.
NetApp said its customer- and partner-centric strategies and operational evolution will allow NetApp to move to a customer engagement model focused on driving deeper specialization and delivering hybrid cloud expertise powered by digitization.
NetApp aims to drive consistency and simplicity across its sales organization and more aggressively address key markets and segments while reaching new customers and partners.
“We will soon deliver a personalized, data-driven engagement model that allows our current and future customers to move at warp speed and aligns with the new way they want to engage with their solution partners,” NetApp president Cesar Cernuda said.
The evolution of NetApp’s sales organization will also result in changes and additions to the sales leadership team, effective May 1, 2021:
NetApp’s former SVP, Globals, Verticals, and Pathways, Rick Scurfield will serve in the company’s newly established role of chief commercial officer. Scurfield will be responsible for building a new GTM motion and strategy including direct sales and channel coverage and will drive the transformation of NetApp’s digital and virtual sales teams and Sales Operations.
Max Long, former chief customer officer at Adobe, will be joining NetApp as the company’s new SVP, North America. He will lead direct sales, channel sales, and demand generation teams.
Alex Wallner, a NetApp veteran who recently served as SVP, Worldwide Enterprise and Commercial Field Operations, will take on the newly created role of SVP, International. Wallner will lead the execution of all GTM activities for the EMEA, APAC and Latin America regions.
