Myntra taps Microsoft Cloud to improve customer experience

Myntra, an e-commerce website for fashion and lifestyle products, has selected Microsoft to accelerate its digital transformation.
Microsoft Windows Azure public cloudMyntra has worked with Microsoft to migrate its platform – from supply chain management to inventory to site capabilities – to Azure for cost-effective computing. These critical capabilities support its 7,00,000 styles from more than 3,000 international and domestic brands available on its store.

Myntra is now in a position to offer a seamless and personalized experience for customers as they shop across its portal both from their personal computers and mobile phones.

The elasticity of Azure is helping Myntra scale for big spikes that occur routinely during festive seasons. Since the deployment of Azure, Myntra has recorded a 50 percent rise in orders in the latest edition of its biennial End of Reason Sale.

Amar Nagaram, CEO of Myntra, said: “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers.”

Anant Maheshwari, president of Microsoft India, said: “Microsoft Azure supports Myntra’s engineering and product management teams to develop, deploy and test capabilities.”

Myntra is applying analytics and machine learning to gain a comprehensive understanding of customers and deliver personalized products, marketing and service for them.

The company is using Microsoft Power BI to empower its employees to visualize and act on real time feedback to create the best customer experience and drive the business.

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