Microsoft buys Movere to boost Azure cloud business

Microsoft today announced the acquisition of a 11-year old start-up Movere as part of the strategy to get more businesses onto its Azure public cloud.
Microsoft Windows Azure public cloudMovere’s technology helps IT administrators better understand how data center tools are used and then figure out the best options as they move into the public cloud. Microsoft said in a blog post on Wednesday that it bought Movere to make migration an easier process for its customers.

Both Amazon Web Services and Microsoft are partners of Movere.

“We believe that cloud migrations enable business transformation, and this acquisition underscores our investments to make that happen,” Jeremy Winter, partner director for Azure management at Microsoft, wrote in the post. Movere’s technology helps companies move to Amazon as well as to Azure.

Movere’s customers include 21st Century Fox, AT&T, IBM, JetBlue, Arrow, MGM Resort and McDonald’s, according to the company’s website. Movere was founded in 2008 and is based in Bellevue, Washington, near Microsoft’s Redmond headquarters. Kristin Ireland is the CEO of Movere.

Microsoft’s Azure Cloud business trails Amazon Web Services (AWS) in the global cloud infrastructure market.

Microsoft said Azure revenue grew 64 percent in the latest quarter, while sales at AWS rose 37 percent.

Google, a smaller competitor in the public cloud market, purchased start-up Alooma earlier this year to help with smoothing cloud migrations.