Eros Now, a South Asian entertainment OTT video platform by Eros International, has collaborated with Microsoft to develop a next-generation online video platform.
The collaboration will help Eros Now build a next generation online video platform on Microsoft Azure to deliver content for customers across the globe.
Eros will also work to create new interactive voice offerings for consumers, powered by Azure AI tools, including OTT app video search experiences and voice search for video content across 10 Indian languages.
Further, Eros will create a personalized recommendation engine to deliver personalized content recommendations for consumers by leveraging its own user data, combined with Azure AI, analytics, Cloud Data Warehousing solutions and Azure Media Services.
Rishika Lulla Singh, CEO- Eros Digital, said, “The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video.”
“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content. AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience,” said Anant Maheshwari, president, Microsoft India.