CRM company Salesforce announced that Maersk Line, its existing client, will expand the use of Salesforce by adding Salesforce Marketing Cloud, Einstein Analytics and Community Cloud to its current deployment of Sales Cloud and Service Cloud.
“Success in the complex and high-stakes world of global transport and logistics relies on meeting customer expectations every step of the way,” said Steen Erik Larsen, senior director IT at Maersk Line.
“With Salesforce, we’re bringing the entire customer journey, from lead to prospect to customer, on one platform and adding analytics to get deeper insights that will allow us to continually meet the evolving needs of our customers,” Steen Erik Larsen said.
Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods, said that Maersk Line is unifying its sales, service and marketing on Salesforce, which will lead to more personalized, 1-to-1 experiences across the customer lifecycle.
