Loop Media, a leading free streaming television media company catering to businesses and providing over 2 billion video views each month across diverse sectors, has announced a pivotal move to migrate its platform infrastructure to Amazon Web Services (AWS).
This strategic shift involves leveraging various AWS services, including Amazon Relational Databases (RDS), Amazon CloudFront, and Amazon Elastic Compute Cloud (EC2), aiming to bolster scalability, reliability, and overall operational efficiency.
The company tapped into the AWS Startups program, a platform designed to assist startups in achieving success by offering a wide array of infrastructure services, programs, and events. This collaboration between Loop Media and AWS encompasses the utilization of 35 different AWS services per month on average. Furthermore, Multi-Channel Fulfillment (MCF) and Fulfillment by Amazon (FBA) have been integrated, empowering Loop Media to swiftly incorporate new services into the platform while reaping operational cost advantages.
Liam McCallum, Chief Product Officer of Loop Media, expressed enthusiasm about the strategic alignment with AWS. He emphasized, “Joining AWS Startups and working with AWS to better align our operational, process and efficiency objectives, has given Loop Media access to cost savings and operational structural improvements which we are starting to see bear fruit across the entire enterprise.”
Sherry Karamdashti, Head of North America Startups at AWS, emphasized the collaborative efforts, stating, “We help Loop Media take full advantage of all the exclusive benefits of our startups program, as well as our relationship with Amazon fulfillment, so they can scale and grow.”
Loop Media embarked on its cloud journey in 2020 with AWS Activate, AWS’s startup hub offering self-service business and technical content. This hub covers a wide range of purposeful themes, from fundraising and legal guidance to technical documentation on solutions architecture.
Additionally, startups have the opportunity to access up to $100,000 in AWS credits. The strategic migration to AWS represents a significant step in Loop Media’s commitment to enhancing its technological capabilities and providing a seamless and efficient streaming experience to its vast audience.