Kids 21 leverages IBM e-commerce, cloud and analytics to expand online presence

Kids 21, children’s fashion retailer operated by luxury fashion group Club 21, has selected IBM cloud, e-commerce and analytics software to expand its online presence across Asia-Pacific.

The site, scheduled to be launched in the third quarter, will expand to more than 15 countries in the region.

The retailer will use IBM WebSphere Commerce software delivered through the IBM SoftLayer cloud  platform to deliver powerful customer interaction.

In addition, Kids 21 will use IBM’s cloud-based  Digital Analytics across its branded storefronts to understand real-time shopping trends and deliver personalized promotions based on the unique preferences of its customers.

kids 21 shop

Thanks to the support provided by IBM software, the company’s online operations will benefit from improved scalability, speed and security with faster provisioning of cloud computing resources through IBM SoftLayer’s dedicated servers.

By expanding its online presence, Kids 21 is eyeing the region’s booming online market.  Forrester Research has predicted that total online retail revenue from just five markets – China, India, Japan, South Korea and Australia – is expected to grow from US$398 billion in 2013 to US$858 billion in 2018.

Kids 21 teamed up with IBM and IBM Business Partner Cnetric in a Commerce-as-a-Service deployment to further strengthen their position as both a fashion-forward retailer and future-ready enterprise.

The combination of cloud, e-commerce and business analytics technologies will strengthen Kids 21’s customer service and brand loyalty, the company said.

“By integrating its e-commerce roadmap with analytics and cloud, Kids 21 is well-prepared to take the lead in the retail industry of the future, deepen engagement with customers and secure greater brand loyalty and advocacy,” said Elsie Tan, country manager, Software Group, IBM Singapore.

“With Smarter Commerce, retailers can transform their business processes to more quickly respond to shifting customer demands in the digitally-transformed marketplace,” Tan added.

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