Birst, an Infor company, announced that Nautilus, a global fitness solutions company, is using the Birst enterprise analytics platform to consolidate data into a single view of the business.
Infor said the company will support Nautilus to deliver self-service to business analysts, and speed its time-to-insight on marketing and sales performance.
“We have been able to better understand all of the data we are collecting and put it to better use,” Jared Smith, director, Application and Data Services at Nautilus, said.
Birst platform enabled Nautilus to consolidate data from a variety of sources across the business – including telephony data – into a single view that business analysts could use to glean insights on marketing and sales performance.
