IBM to supply SmartCloud virtualized server recovery services to Lava International

Enterprise IT vendor IBM India today said it will supply SmartCloud Virtualized Server Recovery (VSR) services, a cloud-based disaster recovery solution, to Indian mobile handset firm Lava International.

The cloud deal with IBM India will ensure enhanced customer engagement and protect critical business data to the Indian smartphone vendor.

SmartCloud Virtualized Server Recovery will assist Lava International to ensure continuous business operations, manage costs and improve overall resiliency, IBM said.

IBM SmartCloud VSR services provide automation and cloud tools to facilitate quicker recovery time and increase reliability of their server recovery.

Lava, which is growing its revenue by 15 percent a month, has a back up option to support its more than 2000 internal and external users, including retailers and distributors in India. Lava has signed a ten-year deal to avail cloud services out of IBM’s Bangalore data center. IBM will also perform 24/7 monitoring and management through automation of the hosted infrastructure.

IBM does not share financial details of the IT deal.

Virendra Kumar Rai, vice president and Head of IT, Lava, said: “IBM’s expertise in cloud-based virtual recovery provides us a highly resilient infrastructure that will help us mitigate downtime risks and ultimately ensure that we are able to meet the around-the-clock needs of our customers.”

IBM cloud solution has the ability to reduce recovery time by up to 40 percent.

If there’s an unexpected downtime, Lava can gain 100 percent functionality within an hour, a process that is managed remotely. Competing offerings for this process would have taken 8-12 hours, impacting the ability to meet the around-the-clock needs of customers.

The enterprise IT vendor ensures that Lava can provision recovery resources within minutes, and avoid errors of manual operations. This results into better customer satisfaction.

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