IBM Bluemix wins new customers for analytics and customer engagement

IBM Bluemix, IBM’s Platform as a Service (PaaS), has won two new customers for its cloud platform for big data analytics and customer engagement.

Powered by SoftLayer, IBM’s global cloud footprint, Bluemix enables organizations to rapidly build, deploy and manage mobile and web apps in the cloud by providing an instantly available infrastructure, as well as a “toolbox” for developers to quickly stand up their app, IBM said.

In one of the developments, Verdafero, a San Francisco-based utility analytics startup, has selected IBM Bluemix to power its utility analytics platform.

Verdafero helps organizations such as cities, gas stations, hotel chains, health clubs and other businesses owning multiple properties to efficiently manage utility costs and usage across all locations with the help of cloud-based analytics.

IBM Bluemix provided the necessary flexibility for Verdafero to set its sights on building new features – such as making its APIs available for external developers to integrate into other, separate apps in new markets, the company said.
In another recent development, an online customer interaction firm Vivocha has adopted IBM Bluemix to further develop its platform and integrate new, customer-centric features in the cloud quickly, effectively and securely.

IBMVivocha recently migrated most of its core reporting functionalities from Amazon Web Services to IBM Bluemix and is now developing new customer service apps using Bluemix’s deep portfolio ofBig Data and analytics, security and hybrid cloud environment tools, IBM said.

Bluemix is built on open standards and is powered by more than 60 tools, runtimes and services in Big Data, mobile, analytics, DevOps and more from IBM and a growing number of its industry partners.
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Since its launch in February, IBM has seen the rapid adoption of Bluemix by key clients and partners such as Bay Area Rapid Transit (BART), Financial Insurance Management Corp (FIMC), GameStop, Pitney Bowes, Continental Automotive and start-ups including EyeQ, aPersona and MyMenu, among many others.

“We turned to IBM Bluemix to tap into a broad roster of open tools and services – from both IBM and other third parties – which would allow us to bring our clients the features they want while still maintaining a high degree of security, availability and scalability,” said Federico Pinna, CTO & co-founder of Vivocha.

“Through Bluemix, we can bring our clients stronger, analytical customer engagement models and help drastically improve the percentage of site visitors who turn into customers,” Pinna added.