How Google Cloud partners make more money than Google

Google Cloud partners are expected to generate $6.11 in 2020 and up to $8.33 in revenue for every $1 of Google Cloud products sold, giving them an opportunity to grow more than 3.7 times by 2025, an IDC study said.
Google Cloud at IT trade showGoogle Cloud partners are growing at 35 percent year-over-year, with 20 percent of partners are growing at more than 75 percent.

“The demand for cloud technology and services is growing in India. The partner ecosystem here is looking to work with cloud providers like us to help businesses of all sizes embark on a digital transformation journey,” said Amitabh Jacob, head of Partners & Alliances, Google Cloud India.

Nearly 50 percent of Google Cloud partners are in the late stage of digital maturity and more than a third of Google Cloud partners have fully integrated digital into their strategies and businesses.

“Our goal of 100 percent partner attachment will create more opportunities for our partners to provide valuable services to customers and help them build for the future,” Amitabh Jacob said.

According to the study, Google Cloud partner revenue is growing faster than Google Cloud’s revenue. The net margin opportunity of $121 billion through 2025 will be well distributed across partner activities globally.

The partners, who are creating their own unique IP around Google Cloud, are seeing strong margins associated with their products.

“Partners are seeing strong margins across multiple activities, including resale, IaaS, PaaS, and SaaS add-ons, IT services, business services, and support for hardware and networking,” the report mentioned.

“The overall IT market is continuing to see growth as demand for cloud infrastructure and cloud capabilities in areas like data analytics, artificial intelligence, IoT, and security are fast advancing,” said IDC.