Google to buy data migration co Alooma to bolster cloud business

Google said on Tuesday it will buy data migration company Alooma to grow its Cloud business. Financial details were not disclosed.
Google Cloud platform regionsGoogle in November hired former Oracle product head Thomas Kurian as the chief executive officer of the cloud division, Reuters reported.

Headquartered in Redwood City, California, Alooma helps enterprise companies streamline database migration in the cloud with a tool that enables moving data from multiple sources to a single data warehouse.

The company has raised about $15 million from investors including leading venture funds such as Sequoia Capital and Lightspeed.

Last year, Talend purchased Alooma rival Stitch for $60 million.

The worldwide cloud infrastructure market spending grew 46 percent to nearly $23 billion in Q4 2018. Total spending on cloud infrastructure in 2018 exceeded $80 billion vs $55 billion in 2017.

Google trails Amazon and Microsoft in the fast-growing business of helping companies move to the cloud. Google Cloud holds 8.5 percent of worldwide cloud market share at the end of 2018, according to Canalys.

The Cloud market leader Amazon Web Services has 31.7 percent share and Microsoft Azure 16.8 percent in 2018.

The share of Amazon Web Services (AWS) was 32 percent in Q4 2018. Microsoft Azure grew its share to 16 percent against 14 percent in the same period a year ago. Google Cloud’s share reached 9 percent for the first time. Alibaba Cloud maintained its 4 percent share. IBM, Salesforce, Oracle, NTT Communications, Tencent Cloud and OVH are the other top cloud service providers.

Canalys Principal Analyst Matthew Ball said: “More businesses are opting for multi-cloud and hybrid-IT environments to use the strengths of different cloud service providers and deployment models dependent on application and data requirements, compliance, cost and performance.”

Google last week announced plans to invest $13 billion throughout 2019 in data centers across the U.S. and in the process hire tens of thousands of people. Google aims to have locations in 24 states, including data centers in 13 communities.

The technology giant says the plans will add more than 10,000 new construction jobs in Nebraska, Nevada, Ohio, Texas, Oklahoma, South Carolina, and Virginia.

Google Cloud CEO Thomas Kurian told CNBC: “We are hiring some of the best talent from around the industry to grow our sales organization, and you will see us competing much more aggressively as we go forward.”

Google wants to focus on individual industries like financial services and work more with channel partners. The company is also introducing a Cloud for Life program.

Rajani Baburajan