Genesys Cloud targets India business with local data center

Genesys announced the launch of Genesys Cloud region – powered by the Amazon Web Services (AWS) — assisting Indian enterprises to keep their interactions and data within the country.
Genesys Cloud IndiaGenesys Cloud is compliant with government regulations relating to local Private Branch Exchange (PBX) for domestic call ingress, no toll bypass, Call Detail Record (CDR) data and call recording to be stored and available in the country, allowing enterprises to handle all customer interactions originating from within the country and outside.

Genesys Cloud, which is now available in 10 AWS Regions globally, provides flexibility, redundancy and scale to multi-national organisations with dispersed contact centre operations. Genesys Cloud boasts 99.999 per cent uptime globally, and it is compliant with GDPR and certified for HIPAA, ISO27001, SOC-2 and PCI.

Genesys Cloud has experienced increased adoption by large companies, highlighted by more than 320 per cent year over year growth in new enterprise bookings during fiscal year 2021.

Some of the customers of Genesys include ICICI Bank, Cleartrip and Tata Sky.

In India, new Cloud and Subscription bookings increased by more than 120 percent during fiscal year 2021, and the company expects adoption of Genesys Cloud in India to accelerate with the local data storage option.

Genesys recently announced record-setting cloud business growth in fiscal year 2021. This was driven by new and expanded customer deals, as well as new cloud bookings growth in all regions, with a nearly 25 per cent increase in Asia Pacific.

Asia Pacific customers include Atomy, ASKUL Corporation, Beyond Bank, MyBudget, The Kiyo Bank,  Tokopedia and Tonik.

Raja Lakshmipathy, managing director, India & SAARC, Genesys said: “With Genesys Cloud, enterprises have the ability to scale, savings in costs and agility in innovation offered by cloud deployments. In addition to domestic demand, a significant opportunity exists for Indian IT companies to capture global demand in cloud computing.”

Parminder Kaur, associate director, ICT Practice, Frost & Sullivan said: “The Genesys Cloud architecture strategy is designed to address enterprise challenges and build a seamless local cloud service. Genesys contact centre platform is well known for its innovation, scalability, flexibility, performance, and customer experience.”

“We have the largest pool of contact centre, data, cloud and security experts, as well as a global sales force that complements the strong R&D strategy and cutting-edge solutions from Genesys,” Saurabh Sanghoee, head of Sales & Global Services of Orange Business Services, India, said.