Flipkart and Google Cloud entered into a partnership to fast-track Flipkart’s innovation as well as cloud strategy.
“Our alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda,” Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart said in a news statement.
Flipkart said it will be leveraging Google Cloud’s infrastructure and networking technologies in order to deliver robust app access and performance even during peak purchase seasons with heightened traffic.
“Flipkart’s growth in India has been powered by its digital-first strategy and forward thinking approach to cloud technology,” Bikram Singh Bedi, Managing Director, Google Cloud India, said.
Flipkart will make its data platform more efficient by deploying Google Cloud’s advanced data analytics and machine learning technologies. This will enable the company to unlock rich real-time insights into customer purchasing and shopping behaviour and create more personalised recommendations to enrich customer experience.
