Ferrari and Amazon Web Services (AWS) have entered an agreement to make Amazon’s cloud computing unit the luxury carmaker’s cloud storage, machine learning, and artificial intelligence provider.
AWS said the deal will help Ferrari streamline design and testing of its cars, and allow its Scuderia Ferrari Formula One racing team to launch a digital fan engagement platform.
Ferrari will rely on AWS’s analytics, machine learning, compute, storage, and database capabilities to achieve insights into car design and performance on the road and track.
Financial details of the deal were not disclosed.
As part of the partnership, the AWS logo will appear on Scuderia Ferrari’s cars and drivers’ apparel starting from the French Grand Prix this weekend.