Esquire taps Salesforce to enhance sales and marketing initiatives

Esquire Financial Holdings, a digital-first bank, has expanded its partnership with Salesforce to enhance its hyper-personalized sales and marketing initiatives targeted towards law firms across the country.
Salesforce technology for retail
Esquire primarily uses technology to engage with customers and prospects. With its extended work with Salesforce, Esquire aims to leverage advanced data analytics, artificial intelligence, and personalization features to deliver real-time, relevant thought leadership content and experiences to its target market.

Esquire CEO and President, Andrew C. Sagliocca, believes that investing in Salesforce technology is crucial for the bank’s continued success in reaching its target market. By implementing Marketing Cloud, Esquire generates over 50 percent of its leads from digital marketing initiatives.

Esquire’s Chief Innovation Officer, Kyall Mai, stated that integrating world-class content with next-generation artificial intelligence will position Esquire for continued long-term success.

Senior Vice President of Marketing Cloud at Salesforce, Bobby Jania, said that in a digital-first world, customers expect more relevant experiences, and Salesforce’s technology enables Esquire to connect with customers in a personalized, valuable, and memorable way.

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