Domino’s Pizza Enterprises, the largest pizza chain in Australia with more than 3,100 stores, has selected Microsoft Cloud platform Azure to accelerate the modernisation and expansion plans.
Domino’s has served 281 million pizzas, opened 285 new stores around the world, and recorded $3.7 billion worth of network sales in the last financial year. Domino’s plans to open 500 stores during the current financial year.
Domino’s is transitioning workloads and data collections from on-premise servers, and optimising its ordering and fulfilment systems – which will in turn enhance the customer experience and build loyalty, Domino’s CTO Matthias Hansen said.
Michael Gillespie, CDXO, Domino’s said: “Innovation is baked into the very DNA of Domino’s and by utilising Azure there is an opportunity to accelerate the pace at which we can deliver new services and products, and streamline operations for our business and for our franchisees.”
# Use data driven analysis to prioritise new store development
# Invest in customers’ digital ordering experience
# To roll out a new web and mobile platform
# Analyze store metrics to improve unit economics
Domino’s international growth plans, particularly in Japan and Europe, are also supported by Microsoft’s Azure cloud platform.
Microsoft is working with Domino’s on the design of a retail store, using technology and data-driven insights to optimise layout and processes. The idea is to optimise physical store layout for the pizza making and delivery process using digital twin technology and testing the results virtually before commencing the fit-out, Steven Worrall, managing director, Microsoft Australia said.