Dixons Carphone migrating to IBM Cloud

IBM Hybrid Cloud adoption
Enterprise IT major IBM today announced the company’s latest cloud deal with a telecom retail and services company in Europe to migrate about 2,500 server images.

Dixons Carphone Group, a telecom retail and services company in Europe, is migrating to the IBM Cloud from IBM datacenters in the United Kingdom to integrate infrastructures of Dixons Retail and Carphone Warehouse, which merged in 2014.

The investment for a smooth transition to a hybrid cloud infrastructure will enable Dixons Carphone to scale to manage the peak demand during seasonal shopping.

Dixons Carphone plans to migrate about 2,500 server images from both enterprises with supporting database and middleware components from both infrastructures to an IBM hybrid cloud platform.

The US-based technology company IBM’s hybrid cloud platform includes a private IBM Cloud with bare metal servers for production workloads and public IBM Cloud platform for non-production workloads.

Dixons Carphone is anticipating the IBM hybrid cloud solution will bring better IT efficiency over the next two years enabling an even more seamless ecommerce and retail experience during busy retail periods including holidays and new product launches.

“We know we can trust IBM Cloud to seamlessly integrate the infrastructures of both companies into one hybrid cloud that will enable us to continue focusing on other parts of the business,” said David Hennessy, IT director at Dixons Carphone.

According to Rashik Parmar, Lead IBM Cloud Architect and Distinguished Engineer, IBM Europe, investment in a hybrid cloud infrastructure will provide flexibility, scalability and security across multiple environments.