Cloud infrastructure spending rose 35 percent to $49.4 billion in Q3 2021, driven by remote working and learning, and the use of industry-specific cloud applications.
Amazon Web Services (AWS) accounted for 32 percent of total cloud infrastructure services spend in Q3 2021. AWS grew 39 percent on an annual basis.
Microsoft Azure was the second largest cloud service provider in Q3, with a 21 percent market share. Microsoft Azure grew over 50 percent for a fifth consecutive quarter.
Google Cloud was the third largest provider and grew 54 percent to account for 8 percent of the market. It announced 20 expanded technology partnerships with data and cybersecurity companies to deepen vertical expertise.
Google Cloud has also emphasized its channel partners and released new incentives in its partner program. It advertised a 175 percent increase in customer engagements through partners during the first half of 2021.
It also advanced its positioning around data sovereignty with the release of Google Distributed Cloud, which gives customers options to extend Google Cloud’s infrastructure to the edge and customer data centers.
