Cinema Cloud selects Aspera Shares On Demand as core infrastructure

Infotech Lead Asia: Aspera announced that Cinema Cloud has deployed Aspera Shares On Demand as the core infrastructure of its cloud-based digital content delivery solution for cinemas, video replicators and digital intermediates.

The Australia-based Cinema Cloud offers video editing, authoring and encoding, as well as digital cinema distribution services through its parent Promo Scape. Cinema Cloud receives numerous video files daily from a network of global partners and distributes them to its cinema customers across the Asia Pacific region.

To help better serve its customers, the Cinema Cloud service was developed as a cloud-based web application that enables high-speed, secure media file distribution over the wide area network (WAN). Cinema Cloud did not use traditional transfer technologies such as the native HTTP transport of the Amazon Web Services (AWS) cloud environment due to its inherent performance bottlenecks and inability to fully utilize available bandwidth.

The combined use of AWS’ cloud infrastructure and Aspera technology allows Cinema Cloud to achieve scale out of transfer capacity on demand, while maintaining complete security of content end-to-end. And with Aspera Shares, user and file sharing management is very easy.

Tony Laughton, CEO of Cinema Cloud, said the selection of Aspera as the transport foundation for its service makes cloud-based video hosting and distribution technologically feasible and cost effective.

Leveraging Aspera Shares, Cinema Cloud provides a unified system with which they can collect video content from geographically dispersed partners and distribute to cinemas in Australia and Asia. Its customers benefit as content that used to take days to ship now takes minutes to download from Cinema Cloud.

Powered by Aspera’s fasp transport technology, transfer of a 30GB Blu-ray to Taiwan or Germany takes only a few hours, eliminating the risk of shipping damages and customs clearance delays.

John Wastcoat, vice president at Aspera, said wWith content providers and customers dispersed throughout the world, distributors like Cinema Cloud need a fast and scalable solution that allows them to consolidate their operations and transfer large video files reliably, securely and at high speeds over challenging intercontinental WANs.

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