Indian phone brand Celkon Mobiles has implemented an innovation platform — developed on SAP Cloud Platform — for managing its distribution network.
The company’s objective was to mitigate high costs and improve efficiencies in its supply chain process and channel systems.
Celkon Mobiles has implemented the solution across Celkon’s more than 700 channel partners and employees.
Expected benefits
# Reduce manual data loading and improve sales by 5-7%
# Reduce the company’s data capturing efforts by 25-30% resulting in improved channel partner satisfaction and trade margins
# Eliminate duplicate transactions and timely data flow from backend systems to channel systems
# improvement in the timeliness, coverage and accuracy of information
SAP’s Canadian partner 2iSolutions Consulting Services has created the platform, consisting of applications to streamline processes in Celkon Mobiles’s supply chain and distribution network.
“The SAP Cloud Platform has proven to be the right solution to catalyze innovation in this mission critical aspect of our business. It has helped us develop applications quickly, that enhances the network and provides accurate visibility of stock in channel, status and tracing of goods,” said Murali Retineni, director, Celkon Impex.
“By choosing SAP Cloud Platform, Celkon Mobiles will have the capability to extend and integrate their business-critical applications in a simpler fashion,” said Kaushik Bagchi, head – Digital Enterprise Platform Group, SAP India.
Celkon, which has Global Operations Centre located in Shenzhen, China, has over 800 service centers spread across India and a dedicated Tier 3 repair center in Hyderabad, Delhi and Bangalore.
