BWH Hotel deploys Oracle Hospitality integration platform

BWH Hotel Group has deployed the Oracle Hospitality Integration Platform to integrate its central reservation system (CRS) with Oracle Hospitality OPERA Cloud property management system (PMS).
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This makes it easy for any hotel within the BWH Hotel Group– including Best Western Hotels & Resorts and SureStay Hotel Group properties – to adopt OPERA Cloud to simplify and improve operations while delivering great guest service. The Best Western Plus Alfa Aeropuerto in Spain is already live and benefitting from this offering.

“Together with Oracle, we were the first global hotel chain to complete a native integration between our proprietary central reservation system and OPERA Cloud. With this integration, our hotel owners will be able to easily adopt the modern cloud-based PMS to better manage their operations and boost revenue,” said Greg Adams, Chief Digital Officer of BWH Hotel Group.

The connection between BWH Hotel Group’s central reservation system and OPERA Cloud now allows member hotels to connect all hotel operation information on a single platform. OPERA Cloud helps hotels operate with efficiency, reduce operating expenses, and optimize staffing. OPERA Cloud is mobile-enabled to run on tablets and smartphones.

“With this integration, Oracle is extending our long collaboration with BWH Hotel Group to enable its hotels to move to the cloud to adapt, run more efficiently, and better serve their guests among a sea of industry and consumer expectation changes,” Alex Alt, general manager of Oracle Hospitality, said in a news statement.