BT to deliver Avaya UC and Contact Centre applications as a cloud service

BT Wholesale will deliver Avaya’s Unified Communications and Contact Centre applications as a cloud service to midmarket and enterprise customers via the indirect channel.

The development will benefit businesses and public sector organizations with 250+ employees as they can access service — called Avaya Cloud Solutions, the full suite of Avaya Aura contact centre and UC products delivered over BT Wholesale’s managed Ethernet network.

James Hennah, director, Fixed Telecoms, BT Wholesale said: “There are currently no wholesale options which allow the UK channel to address mid-market and enterprise customers with an end to end service.”

The service will be available only from Avaya accredited channel partners through BT Wholesale. It will provide customers with the kind of bespoke and adaptable communications applications, security and service level guarantees which have previously only been available at an enterprise level.


The joint initiative – as part of a five-year agreement — also offers Avaya customers a hybrid model with managed migration to help them evolve from on-site to cloud based services. BT Wholesale and Avaya will help companies better manage costs by eliminating the need for large, up-front capital investments and upgrades.

The pay-as-you-grow business model will enable businesses to respond to their customer demands and improve the customer experience and revenue generation. The service also offers the assurance of a secure and reliable platform provided by Avaya and BT Wholesale.

Meanwhile, channel partners will benefit from the combined reach and market share of both companies — exploiting economies of scale, streamlined provisioning and configuration tools, and faster speeds to market. They will be able to build innovative commercial deals for their customers, differentiating on price and service.

Joe Manuele, vice president of Global SP-SI, Alliances and Cloud, Avaya said: “Customers can now access Unified Communications and Contact Centre Applications as a Service with BT Wholesale through our channel partners.”

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