Bridgestone selects Microsoft Azure cloud

Bridgestone has selected Microsoft Azure cloud platform to accelerate development and go-to-market strategies.
Microsoft Windows Azure public cloudTaren Rodabaugh is the CIO of Bridgestone Americas. She leads the company’s information technology strategy in support of Bridgestone’s evolution to become a sustainable mobility and advanced solutions company.

Taren Rodabaugh will also oversee the strategy and operations of Bridgestone Americas Information Technology function and more than 300 employees and contractors in both North America and Latin America.

Bridgestone will be using the Azure Cloud platform to create value for customers, primarily global fleet and OEM customers, by integrating tire analytics to understand tire wear and casing health to maximize tire retreading and inform when tire maintenance may be needed.

Both companies will continue to use the Microsoft Connected Vehicle Platform to capture and analyze tire data in real-time as part of a fully integrated vehicle ecosystem.

Bridgestone will also build new cloud capabilities using Azure that streamline and modernize the core tire business and IT operations, including workplace productivity.

Bridgestone will use Microsoft solutions to strengthen operational effectiveness and deliver increased flexibility and scalability across enterprise tools and platforms.

“Our relationship with Bridgestone has led to many successes and we look forward to supporting their journey in delivering new solutions that result in improvements, fleet management and overall business efficiencies,” said Sanjay Ravi, General Manager, Automotive Mobility and Transportation for Microsoft.

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