Amazon Web Services (AWS) and Microsoft Azure will be supporting Xiaomi, India’s number one smartphone brand with 29.7 percent market share, for migrating its Indian data to cloud.
The data migration would cover all Indian user data across Xiaomi e-commerce platform (www.mi.com/in/), Mi Community (in.c.mi.com), Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV.
Xiaomi said all the data would be migrated to Amazon Web Services (AWS) and Microsoft Azure infrastructure in India by the end of 2018. All new Indian user data since 1 July is already being stored in local servers and all existing user data on mi.com/in/ will be migrated to servers in India by mid-September 2018.
Prior to this, all Indian user data used in mi.com/in/, in.c.mi.com, Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV were stored in AWS servers across Singapore and the United States.
“We are taking one more step towards user data security and privacy by bringing our cloud services to India for all local data needs,” Manu Jain, managing director of Xiaomi India, said.
IDC said Xiaomi India continues to be the market leader in India for four quarters – from Q3 2017 to Q2 2018. Approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018.