AWS acquires Elemental to expand video solutions

Amazon web services
Amazon Web Services (AWS) is set to acquire Elemental Technologies, a provider of software-defined video solutions for multi-screen content delivery.

The web hosting company did not share financial details of the deal to acquire Elemental Technologies, which was founded in 2006 and headquartered in Portland, Oregon.

AWS aims to offer video solutions of Elemental on the AWS Cloud platform to provide media and entertainment companies to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.

Elemental has more than 700 media franchise customers and powers popular over-the-top TV (OTT) applications such as the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, and Sky Go and Sky Now. Elemental is supporting the world’s first 4K Ultra HD services including those that were delivered by the BBC during the 2014 World Cup.

“Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers,” said Andy Jassy, senior vice president of Amazon Web Services.

Elemental will continue to operate its business under its existing brand. Elemental will expand the integration of its offerings with AWS to offer solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

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