Adobe closed fiscal 2025 with record revenue of $23.77 billion, driven by the integration of artificial intelligence across its portfolio.
AI-influenced and AI-first offerings account for more than one-third of Adobe’s overall book of business, accelerating adoption, expanding customer value, and unlocking new monetization models across digital media and digital experience products.
AI has become the core engine behind Adobe’s product innovation. The company has embedded conversational and agentic interfaces across Acrobat, Reader, and Express to help business users and consumers create, edit, summarise, and collaborate on documents and multimedia content. Usage of AI features inside Acrobat and Reader grew more than four times year over year, reinforcing the growing reliance on AI-driven document comprehension and productivity.
Our customer group strategy, large market opportunity and product innovation drove strong FY25 results. This is the foundation for our FY26 Total Adobe ARR growth target of over 10% and we’re focused on accelerating this momentum beyond FY26, Shantanu Narayen, Adobe’s Chair and CEO, said.
In creative workflows, Adobe’s Firefly family of commercially safe models has evolved into a major growth driver. The Firefly Image five model, four-megapixel resolution outputs, and advanced prompt-editing capabilities have significantly boosted generative AI usage.
Firefly is now integrated with more than 25 leading partner models from Google, OpenAI, Runway, Topaz Labs, and Eleven Labs. These models are monetised through generative credits, with credit consumption rising three times quarter over quarter. As customers consume more credits, they upgrade to higher-value Creative Cloud tiers or purchase Firefly add-ons, directly lifting ARR.
Adobe’s investments in mobile creation tools such as Photoshop Mobile and Premiere Mobile have further expanded its user base. The company recorded over 70 million monthly active users across freemium creative offerings, growing over 35 percent year over year. Firefly subscriptions doubled quarter over quarter as more creators embraced Adobe’s unified platform for ideation, generation, and editing.
Adobe is transforming the content supply chain through Firefly Services, Firefly Foundry, and GenStudio. These capabilities help enterprises automate large-scale content creation, video resizing, image harmonisation, and digital twin generation.
Firefly Foundry enables brands to build proprietary models trained on their own data, a major draw for enterprises seeking brand-safe AI customisation. GenStudio ARR grew more than 25 percent as global brands increased spending on AI-driven content production.
AI is also reshaping Adobe’s marketing technology business. The Adobe Experience Platform processes over 35 trillion segment evaluations and more than 70 billion profile activations per day, with over 40 percent subscription revenue growth. New AI agents powered by AEP Agent Rator are helping brands automate campaign planning and customer engagement.
Adobe Experience Manager, LLM Optimizer, Sites Optimizer, and Brand Concierge are helping enterprises strengthen brand visibility and performance in the emerging agentic web, where traffic from AI-driven browsers and assistants is surging. Adobe’s pending acquisition of Semrush is expected to further enhance AI-led brand optimisation capabilities.
Customer adoption of Adobe’s AI tools has been particularly strong in Q4 of FY 2025. Deals above $1 million hit record levels, and the number of customers with more than $10 million in ARR grew 25 percent year over year. Global brands including Coca-Cola, JPMorgan Chase, IKEA, Sony, AT&T, and Wells Fargo expanded their AI-driven deployments across creative, document, and marketing workflows.
Digital Media revenue reached $17.65 billion, up 11 percent, supported by Acrobat growth, Creative Cloud Pro adoption, and Firefly upgrades. Digital Experience revenue hit $5.86 billion, up 9 percent, powered by strong demand for customer experience orchestration and AI-driven engagement. Adobe ended the year with $25.66 billion in ARR after revaluation, targeting ARR growth of 10.2 percent in FY 2026.
Adobe’s results make it clear that AI is no longer an add-on feature but the central driver of its growth strategy. From document intelligence and creative generation to automated marketing and enterprise content supply chains, AI is powering new revenue streams, deeper customer engagement, and higher-value subscriptions. With expanding partnerships across AWS, Azure, Google Gemini, Microsoft Copilot, and OpenAI, and new AI-first offerings like Acrobat Studio and Brand Concierge, Adobe is positioned to accelerate its momentum through FY 2026 and beyond.
Rajani Baburajan
