Adobe increases price of Creative Cloud in North America

Adobe creative Cloud for professionalsAdobe announced the new price for Creative Cloud for its customers in North America effective from March 1 or at existing customers’ next contract renewal.

Adobe said the price of CC for Individuals All Apps annual plan will increase by 6 percent from $49.99 to $52.99. There are price changes in other plans as well.

The price increase for Creative Cloud is for the first time since the introduction of Creative Cloud five years ago.

“Until March 1, new subscribers will benefit from current pricing and not see any pricing adjustment until their first annual contract renewal,” Adobe said.

Shantanu Narayen, president and CEO, Adobe, later said the company’s FY 2018 targets  include revenue growth of 20 percent and earnings growth of 30 percent, and reflect its continued momentum and leadership.

What’s new at Adobe

Meanwhile, Adobe has introduced the next generation of Creative Cloud, including four brand new applications, at Adobe MAX, the Creativity Conference.

The four brand new applications include Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation.

Adobe also introduced an all-new cloud-based photography service, Adobe Photoshop Lightroom CC.

Adobe also announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC and Premiere Pro CC, and expansion of its Adobe Stock service.

All of these updates include capabilities powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning platform, and are the latest in a series of innovations from Adobe that serve modern creative professionals and enthusiasts.

“We unveiled a new generation of Creative Cloud, with a wide spectrum of capabilities—from new experience design, 2D animation and 3D rendering apps to an all-new, cloud-based photography service,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe.

As part of the MAX release, Adobe is also offering a new series of photography plans tailored for customers’ needs.

For photographers that want an all-in-one plan that offers the benefits of the Lightroom CC service plus the transformative power of Photoshop, Creative Cloud Photography plan with 1 TB includes Lightroom CC, Lightroom for mobile and web, Photoshop CC, Adobe Spark with features, Adobe Portfolio, and 1 TB of cloud storage ($19.99/month, but available at $14.99/month for the first year for existing Creative Cloud Photography customers).

The all-new Lightroom CC plan addresses the needs of photographers who want a cloud-based photography service for editing, organizing, storing and sharing their photos, and includes Lightroom CC, Lightroom for mobile and web, Adobe Spark with premium features, Adobe Portfolio, and 1 TB of cloud storage ($9.99/month).

Lightroom CC has also been added to the existing Creative Cloud Photography plan with 20 GB of storage to help users get started with the new service. This plan remains at $9.99/month and includes Lightroom CC, Lightroom for mobile and web, Lightroom Classic, Photoshop CC, Adobe Spark with premium features, Adobe Portfolio, and 20 GB of cloud storage.

Lightroom CC has also been added to Creative Cloud All Apps plans with 100 GB as part of the annual subscription price.

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