8×8 announced the appointment of Rani Hublou as chief marketing officer (CMO) responsible for aligning 8×8’s value proposition, products, packaging and positioning with marketing initiatives to advance awareness and adoption of its communications Cloud platform.
Earlier, Rani Hublou worked with Comprehend, PSS Systems, BEA Systems, Broadvision and Icarian.
“We look forward to her driving the packaging and positioning of all the company’s communications cloud services, developing innovative programs, and identifying and engaging customers to increase the velocity of demand and accelerate 8×8’s mid-market and enterprise revenues,” said Vik Verma, chief executive officer of 8×8.
Most recently, Rani Hublou served as chief product & marketing officer at Comprehend Systems, a leader in Software as a Service Clinical Intelligence solutions.
Prior to Comprehend, Rani Hublou was CMO of PSS Systems, which was acquired by IBM; senior vice president of Marketing at BEA Systems; executive vice president of Marketing at Broadvision; and was a co-founder of Icarian which was acquired by Workstream.
Rani Hublou was also previously a strategic consultant at McKinsey & Co.
Rani Hublou received a Bachelor’s and Masters of Science degrees in Industrial Engineering from Stanford University while competing on both the Stanford women’s field hockey and soccer teams.
“The 8×8 Communications Cloud is the leading offering because it’s the only solution to provide mid-market and enterprise companies with real-time communications, team to team collaboration, customer engagement and analytics in a single, open platform,” said Rani Hublou, CMO of 8×8.
