IBM announced that TPV Technology, the manufacturer of Philips-branded televisions, has adopted IBM Cloud and IoT services.
With this deployment, TPV Technology aims to easily build new smart features and apps, such as video-on-demand and instant playback, directly into its TVs.
TPV partnered with IBM to develop smart TV services’ cloud that includes premium apps as well as video-on-demand.
The cloud infrastructure ensures application performance, increasing consumer and thus manufacturer satisfaction and ensures Service Level Agreements between TPV and premium content providers are met.
In addition to improving its ability to offer customers new features and services, IBM created for TPV a cloud-based service on IBM Bluemix that enables other TV manufacturers to quickly build, test and deploy new smart TV features.
As a result, new clients of the Smart TV service will be able to leverage the array of analytic and cognitive capabilities of Bluemix to enhance the end user experience and monetization.
Manufacturers can now pre-select from more than 1,000 available apps they believe will be most appreciated by their customers, including international as well as popular local apps.
Consumers can then reconfigure, download or delete apps, to organize their smart TV the way they want.
As a result, TV manufacturers are able to adapt quickly to changes in market demand since they are able to manage their smart TV platform without having to involve IT.
In addition, because the service is delivered as a pay-as-you-go model, charges reflect the actual usage of Smart TV functions by consumers, keeping costs down.
“With millions of daily users, in over 40 countries and over 15,000 different device types, we turned to IBM Cloud to provide scalable services that keep our apps running smoothly and enable us to build new ones quickly,” said Bryant Lin Director, Global Smart Innovations, TPV.
“In addition, IBM Bluemix services can be added to establish valuable insights into customers’ TV habits, supporting monetization and the creation of new services.”
TP Vision, an Amsterdam-based subsidiary of TPV, manufactures and markets the Philips Smart TV, as well as the Philips Business and Consumer range of LCD monitors, Public Signage and Hotel TV lines; it also supports brands like AOC.