24 Hour Fitness, the US-based fitness chain, will deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs.
24 Hour Fitness aims to enhance its ability to offer personalized and better digital experiences for members. 24 Hour Fitness is investing in Microsoft business applications and Adobe Experience Cloud to engage its members and prospects with personalized experiences.
“Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform,” Frank Napolitano, president, 24 Hour Fitness, said.
24 Hour Fitness will digitally transform its operations by combining functional departments to provide a single view of members and guests, messaging, and performance.
Integrated cloud solutions from Adobe and Microsoft will help 24 Hour Fitness with scale, security and outreach along with AI and machine learnings to streamline its business and connect more deliberately to its members.
24 Hour Fitness already leverages Adobe Campaign for email, SMS and mobile messaging, and Adobe Target for personalization across channels.
Integration with Microsoft Dynamics 365 for Sales will enable 24 Hour Fitness to leverage sales data for member and guest insights, providing a single view of the customer that can be used to personalize experiences.
24 Hour Fitness can customize offers, such as personal training recommendations based on loyalty, interests and geography.
Alysa Taylor, general manager, Microsoft Business Applications & Industry Group; and Dave Welch, vice president, Microsoft Solutions, Adobe, were instrumental in signing the IT deal.
Adobe and Microsoft together serve more than 60 brands, empowering enterprises to compile customer insights for offering personalize experiences.
