Technology predictions for 2019 from Forrester

Research company Forrester has revealed 2019 predictions that identify the major dynamics that will affect companies in the coming year.
Forrester technology predictions 2019

#1

CX remains under fire: Brands will give up on strategic CX initiatives and resort to old-school methods for short-term gains.

#2

Digital goes surgical: Digital transformation will move to a pragmatic portfolio view of digital investments.

#3

Purpose regains meaning: Purpose will become a strategic priority again, acting as the strategic compass for firms.

#4

CMOs rebrand: CMOs will bring back brand as their top priority.

#5

CIOs take the reins: CIOs will expand their remit, building a model that translates tech-led innovation into customer value.

#6

Artificial intelligence (AI) builds a foundation: Firms will put more building blocks in place to accelerate their ability to meet AI’s promise.

#7

The world goes to Zero (Trust): Zero Trust will become the ad hoc standard security architecture.

#8

Consumer brands enter the outrage: More brands will partake in market-baiting, but most will misjudge the mechanics and make minimal impact.

#9

B2B in a squeeze: B2B marketers will shift away from blunt outbound methods and reorient around customer outcomes.

#10

Employee experience (EX) takes center stage: Leaders will reignite change management efforts, substituting targeted initiatives for 2018’s broad-based culture efforts.

#11

Robots reimagine talent management: Talent leaders will use automation to address the talent scarcity squeeze.

#12

VC funding recalibrates: Martech and adtech investments will dry up as investors look to put their dollars into specific verticals.

#13

Blockchain exposes advertising: Blockchain will allow advertisers to see where waste and abuse lie and how their money is spent in the media-buying supply chain.

#14

Internet of Things (IoT) gets down to business: IoT in the B2B space will take off while B2C incarnations still try to find their footing.

 

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