How to lead business with mobile technology?


Mobile technology plays a key role in today’s business landscape.  Devices such as smartphones, laptops, mobile applications and GPS keep colleagues in touch with their reporting officers and customers.

The BYOD and enterprise mobility market size is estimated to grow from $35.10 billion in 2016 to $73.30 billion by 2021, at a CAGR of 15.87 percent, according to a market researcher.

There are many factors such as increased productivity and employee satisfaction, reduced hardware cost for enterprises, increase smartphone penetration, demand for enterprise mobility software in large enterprises with in-house IT departments encouraging the BYOD and enterprise mobility market.

Yet, many security and risk (S&R) leaders are unprepared to support their firms’ mobile strategies for customers and employees.

According to market research firm Forrester, security leaders struggle to balance security and privacy concerns with customer experience and business goals. So, what does a firm require to succeed in a digital era?

A complete mobile security strategy requires careful consideration of user behavior and market trends.

When planning for the future, security leaders should develop a road map to link their mobile strategy to business needs. They must also shape capital requests toward workforce enablement, and guide product selection toward future development.

Security leaders can keep these points in mind with regard to mobile security

#understand major technology trends driving changes in mobile security and how these changes will affect your firm

Forrester predicts that trends like applicationcentric security, an increased role in identity and access management, and developments in threat management will drive the market for the next two to three years.

# make sure that your mobile security technologies together secure each of these layers – network, operating system, application, and content controls.

# be ready to lend your security expertise and capabilities to your marketing, customer service, and product development teams to improve customer engagement and experience.

Mobile technology adoption is a disruptive trend that, if harnessed appropriately, will continually transform customer and employee experiences.


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