International Data Corporation (IDC) has announced the national winners of the IDC Future Enterprise Awards (FEA) 2025 for the ASEAN region, highlighting outstanding achievements in digital transformation across Thailand, Indonesia, Malaysia, and the Philippines. The winning organizations showcased real-world applications of artificial intelligence to enhance financial inclusion, risk management, sustainability, and tourism.
According to Linus Lai, vice president of Digital Business at IDC Asia/Pacific, this year’s winners are redefining digital leadership by deploying AI as a transformative force to drive faster decision-making, inclusive services, and operational efficiency. He said the 2025 ASEAN winners exemplify how AI can power innovation across industries — from generative AI assistants and digital farming to construction safety and tourism personalization.
Best in AI-Ready Digital Infrastructure | Modernized Data Platform by KBTG (Thailand)
KBTG modernized its data platform to overcome scalability and agility issues in legacy systems. The new cloud-based, AI-driven architecture enables real-time decision-making, supports over 20 million customer records, and empowers 45 departments with AI tools. Features like GEDI, OB1, and YODA enhance observability, automation, and compliance, making the platform a cornerstone of KBank’s digital ecosystem.
Best in AI-Ready Platform | DANA AI Everywhere by DANA Indonesia (Indonesia)
DANA integrated AI across its operations through “AI Everywhere,” embedding intelligence into customer service, fraud detection, lending, and infrastructure management. The initiative powered DANA’s entry into digital lending via AI-based credit scoring, improving access to credit while optimizing productivity, cost efficiency, and customer experience.
Best in AI-Ready Platform | Artificial Intelligence Incident & Risk Analytics (AIIRA) by Petronas Digital (Malaysia)
Petronas’ AIIRA platform uses live data streams to analyze risk factors across operations. It achieved major safety gains—preventing 90 percent of construction incidents in early 2023 and cutting incidents up to 100 percent in some units in 2024. The system improved process efficiency by over 21 percent through automated data analysis and visualization.
Best in AI-Ready Platform | TAGTHAi by Thai Digital Platform Social Enterprise (Thailand)
TAGTHAi leverages AI to personalize travel experiences in Thailand, integrating trip planning, bookings, and city passes into one platform. Its “Design My Trip” tool generates custom itineraries instantly, driving over 2.1 million downloads and rapid user growth, while promoting sustainable tourism through digital innovation.
Best in Artificial and Generative Intelligence | BINUS x GPT-4 Summary System by BINA NUSANTARA (Indonesia)
BINUS developed a GPT-4-powered system to generate concise student achievement summaries from extensive academic data. The automation reduced processing time from 115 to 5 days for over 11,000 graduates annually, saving about USD 31,600 per year and improving efficiency in academic reporting.
Best in Artificial and Generative Intelligence | URC Generative AI Transformation Initiative by Universal Robina Corporation (Philippines)
URC’s AI transformation, led by its Analytics COE, introduced EVA and DiVA—AI assistants that automate HR and product development workflows. EVA resolved 90 percent of HR queries, while DiVA cut product development cycles from months to one week, significantly enhancing speed and efficiency.
Best in Artificial and Generative Intelligence | Product Library Powered by Generative AI (Owlai) by Asset World Corp (Thailand)
AWC’s OWLAI assistant centralizes internal data and enables multilingual search, automated summaries, and legal content generation. The solution reduced waiting times for investment and legal teams by up to 50 percent, lowered translation costs, and improved internal efficiency through secure, AI-driven knowledge management.
Best in Digital Innovation | FINNIX by MONIX (Thailand)
FINNIX provides AI-driven loans to underserved Thais, using machine learning for real-time credit scoring and facial recognition for e-KYC. The app disbursed over 41 billion Baht in loans, supported 1.1 million users, created 132,000 jobs, and maintained a low NPL rate—demonstrating financial inclusion at scale.
Best in Digitally-Enabled Ecosystem | KBank & Orbix Holdings by Orbix Holdings (Thailand)
KBank’s Orbix ecosystem built Thailand’s first comprehensive digital asset infrastructure, integrating regulated ICOs, exchanges, fund management, and custody services. Through blockchain platforms like Quarix, it supports cross-border payments, tokenized bonds, and digital money, driving Thailand’s digital asset innovation.
Best in New Ways of Work | Workforce Upskilling through AI Academy by Central Retail Corporation (Thailand)
Central Retail launched AI Academy to train employees in applied AI for retail, supply chain, and marketing. Over 30,000 employees received AI certifications, boosting productivity by 30 percent and reducing costs by up to 20 percent through embedded learning and experimentation programs.
Best in Sustainability | KBank: Pioneering a Sustainable Ecosystem by Kasikornbank PCL (Thailand)
KBank drives sustainability through its ESG strategy and platforms like GreenPass for renewable certificate trading and K-GreenSpace for promoting eco-living. These initiatives support net-zero targets by 2030 while fostering green finance and sustainable consumer engagement.
CIO/CTO of the Year | John Lim Ji Xiong, Gamuda Berhad (Malaysia)
John Lim led the creation of Gamuda Digital Operating System, unifying data and cloud systems to improve project efficiency. The framework achieved a 91 percent reduction in form processing time and saved over USD 7 million. His BotUnify and AI Academy initiatives further advanced Gamuda’s AI culture.
CIO/CTO of the Year | Athikom Kanchanavibhu, Mitr Phol Group (Thailand)
Athikom’s “One Sustainable Digital Business Transformation” introduced the CATALYST framework integrating AI, automation, and data governance. In 2024, it delivered 663 million THB in economic impact, 142,500 productivity hours gained, and mass adoption of MitrGPT across the organization.
Future Enterprise of the Year | PETRONAS (Malaysia)
PETRONAS’ Enterprise Optimization Centre (EOC) merges operational and sustainability data through a digital twin, enabling real-time decision-making. The EOC Molecular tool balances profitability and carbon efficiency, helping boost digital revenue by 12 percent through data-driven optimization.
Future Enterprise of the Year | KBank (Thailand)
KBank’s AI-Driven K-Strategy uses predictive and personalized AI to enhance banking operations, customer engagement, and sustainability. The approach lifted 2024 net profit by 14.6 percent to 48.6 billion Baht while maintaining cost efficiency and lowering credit loss risk.
Special Award for Customer Experience | SME Digital Advisory Platform by UOB Thailand (Thailand)
UOB’s SME platform enhances relationship management with real-time analytics and automation, creating digital twins for each customer. The system improved advisory response times and drove a 21 percent year-over-year revenue increase per staff.
Special Award for Digital Native Business | heygoody.com by Ngern Tid Lor PCL (Thailand)
heygoody.com disrupted insurance through a fully digital, customer-centric platform integrating 15 insurers. With smart analytics and real-time APIs, it achieved 10X customer growth, 9X premium growth, 3.5 million visitors, and a 94 percent satisfaction rate within 18 months.
Now in its ninth year, the IDC Future Enterprise Awards have recognized digital transformation excellence across Asia Pacific since 2017, with over 4,000 organizations submitting entries and more than 700 regional winners to date.
Rajani Baburajan
