IT market research agency IDC today shared top 10 predictions for Chief Marketing Officers (CMOs) and said 25 percent of high-tech CMOs will be replaced every year through 2018.
The following are the other major predictions for CMOs.
# 25 percent of marketing organizations will solve critical skill gaps by deploying centers of excellence by 2017.
# 15 percent of B2B companies will use more than 20 data sources to personalize a high-value customer journey by 2017.
# One in three marketing organizations will deliver compelling content to all stages of the buyer’s journey by 2018.
# Only one in five companies will retool to reach line of business (LOB) buyers and outperform those selling exclusively to IT in 2015.
# 50 percent of large high-tech marketing organizations will create in-house agencies by 2016.
# 20 percent of B2B sales teams will go virtual, resulting in improved pipeline conversion rates by 2018.
# 70 percent of B2B mobile customer apps will fail to achieve ROI because they lack customer value add by 2017.
# 25 percent of CMOs and CIOs will have a shared road map for marketing technology by 2018
# 20 percent of B2B CMOs will drive budget increases by attributing campaign results to revenue performance by 2018.