BJ’s Wholesale Club reveals digital transformation achievements

BJ’s Wholesale Club said its revenue rose 4 percent to $4.807 billion during the first quarter of 2024 powered by digital sales that grew 21 percent.
BJ’s Wholesale Club digital transformationBJ’s Wholesale Club’s Chief Information Officer (CIO) Anjana Harve is driving its digital transformation projects.

Anjana Harve is responsible for the strategic leadership and direction of the company’s information technology organization to drive business outcomes, optimize revenue growth and improve operating efficiencies.

BJ’s digital transformation programs receive strong contribution from Monica Schwartz, who has served as BJ’s executive vice president, chief digital officer since October 2021. Monica Schwartz is responsible for driving the company’s vision and strategy for its e-commerce and omnichannel efforts.

BJ’s Wholesale Club is making investment to support membership, merchandising, digital, and real estate initiatives. BJ’s SG&A increased by 5.8 percent to $2.8 billion in fiscal year 2023 from $2.7 billion in fiscal year 2022. BJ’s does not reveal its specific investment in digital transformation projects.

In fiscal 2023, digital sales grew 20 percent. Digital sales represented 11 percent of its business. It is remarkable that its digitally enabled sales have grown seven-fold since fiscal 2018. BJ’s portfolio consists of,,, as well as the BJ’s mobile app.

Shopping Experience

BJ’s Wholesale Club says shopping experience keeps members coming back to shop, deepening their loyalty and driving higher renewals. BJ’s Wholesale Club has improved the member experience through merchandising; digital and in-club conveniences.

Digital conveniences allow buyers to shop at clubs how they want. Convenience initiatives include buy online, pick up in club; curbside pickup; and same-day delivery. In-club shoppers can also leverage digital coupon gallery and skip the lines with ExpressPay checkout.

Marlborough, Massachusetts- headquartered BJ’s Wholesale Club says digitally enabled sales have posted double-digit growth in every quarter in the past two years. Digitally enabled sales in the first quarter rose 21 percent. This month, BJ’s Wholesale Club will roll out the ability to locate products through app, making shopping in 100,000-square-foot clubs more easy.

BJ’s Wholesale Club, which operates 238 clubs and 168 BJ’s Gas locations in 19 states, is using autonomous inventory robots for driving labor efficiencies in digital order fulfillment process. BJ’s Wholesale Club will use more digital capabilities to deliver more value and convenience to members in the future.

BJ’s Wholesale Club says about 90 percent of digital sales are fulfilled by clubs with services like buy online, pick up in club and same-day delivery, driving digital growth. Members who leverage digital conveniences save time in their shopping and become more loyal members.

Membership Grows

BJ’s has more than 7 million paid memberships as of February 3, 2024.

Membership counts increased both year over year and sequentially, achieving 90 percent renewal rate. BJ’s Wholesale Club is expanding membership in both new and existing markets with digital platforms powering nearly half of this growth. Membership fee income, or MFI, grew 8.6 percent to approximately $111.4 million in the first quarter.

BJ’s Wholesale Club has revealed that its highest-tier member base consists of One+ members who pay a $110 fee and hold co-brand credit card. This tier grew in double digits, helping higher-tier membership penetration surpass 38 percent in the first quarter. BJ’s Wholesale Club has reported membership fee income growth of 8.6 percent.

“We delivered strong increases in membership, traffic and unit volumes. This resulted in revenue growth and market share gains in our clubs and at our gas stations. Our merchandising improvements and digital conveniences, grounded in delivering compelling value, are resonating with our members,” said Bob Eddy, Chairman and Chief Executive Officer, BJ’s Wholesale Club, in its earnings report.

Baburajan Kizhakedath

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