Bisleri is planning to make more investment to enhance its e-commerce business and will enhance its online portfolio into more tier-2 cities, IANS reported.
The company had launched its e-commerce portal Bisleri@Doorstep last year providing access to the full range of its products.
Bisleri does not reveal the name of its IT partners and investment related to digital transformation for the purpose of enhancing online business.
Angelo George, CEO of Bisleri International, said: “We have tied up with leading online delivery partners to scale up our servicing ability across the top 40 cities. In some cities, we leverage logistics partners to ensure our e-commerce deliveries happen in 3 hours, rather than the usual 24 hours.”
Bisleri is expanding to tier-2 cities like Ahmedabad, Surat, Baroda, Coimbatore, Guwahati, Chandigarh, Ludhiana among others.
Bisleri’s website is witnessing almost 2.5 times more traction since the beginning of the new fiscal with its consumer engagement initiatives.