Bata bets on digital business to boost retail growth

Footwear major Bata India announced results for the quarter ended 31st December 2020. Backed by improving sales during festive season, revenue from operations for the quarter stood at 6147 million, and the company clocked in net profit of 258 million.
Bata digital plans
Owing to the various customer-centric measures adopted in the wake of Covid-19, Bata India has been successful in getting back on its recovery path, with improvement in sales through its retail outlets and e-commerce platforms, and hyperlocal digftal channels- Bata ChatShop and Bata Store on Wheels.

Sales through digitally enabled platforms now make up 15 percent of the total sales, growing by 3 times in the fast one year. In terms of portfolio-mix, the Formals (incl. School business) & Fashion categories continued to be subdued as expected due to prevailing market conditions, the Casual, Fitness & Essentials categories bounced back leading to company‘s overall volume reaching 88 percent of pre-Covid levels.


“As a result of focus on omni-channel retailing and scaling up digital presence via online marketplaces and our online store, 60 percent of our marketplaces’ orders today are fulfilled by Bata stores and 100 percent for bata.in,” Sandeep Kataria, CEO — Bata Brands, said.

Sales through digitally enabled platforms like Bata website, online marketplaces, Bata ChatShop, Bata Home Delivery and Bata Store on Wheels contributed over 15 percent of total revenues.

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