Bata adds 15% of sales via digital channels

Footwear major Bata India announced results for the quarter ended 30th June, 2021. Sales across retail outlets remained largely subdued, owing to the second wave of Covid-19 infections and lockdowns.
Bata India digital sales
Bata said sales through ecommerce platforms witnessed an uptick despite the restrictions. Sales via digitally enabled services contribute to 15 percent of total sales in the current quarter.

Revenue from operations for the quarter stood at INR 2670 million and net loss after tax amounted to INR 713 million.

Bata India has strengthened its retail presence in tier 3-5 cities by opening 7 new franchise stores during the first quarter despite the lockdown, taking the overall tally to 234 franchise stores.

The retail chain scaled up its website, www.bata.in, and continued to reach out to its customers through hyperlocal channels – Bata Chatshop and Bata Store on Wheels, making remote shopping experience more convenient.

Gunjan Shah, CEO – Bata India, said: “While our retail outlets were largely shut, we were able to serve our customers through alternate channels such as our website www.bata.in, online market places, Bata ChatShop, and Bata Store on Wheels. These channels have enabled us in minimising the overall impact of the second wave.”

Bata India curated and prompted relevant collections for its customers like Work from Home, Fitness at Home and Monsoon Collection. The company continued to also optimize its retail network and look for cost-savings across operations, manufacturing and drive efficiencies in its value chain.