Xerox names Pete Peterson as channel head

Xerox IndiaXerox announced the appointment of Pete Peterson as senior vice president of Global Channel Strategy — responsible for revenue and profit growth, as well as executing investments across direct and indirect channels.

Xerox aims to enhance and expand its channel reach, particularly in the $20 billion multi-brand reseller space, by providing partners a broader set of products, solutions and vertically integrated tools, technology and service delivery processes.

“Now that we support the largest solutions-enabled portfolio in the industry, we’re able to bring new opportunities to the partner channel that serves small and medium businesses (SMBs),” said Kevin Warren, chief commercial officer, Xerox.

Peterson joins Xerox from TESSCO Technologies where he led the sales organization. Prior to that, Peterson was the vice president of Global Channels at Brocade, a data and storage networking company; and he also spent 20 years at Tech Data, one of the world’s largest distributors of technology products, services and solutions.

Peterson has a bachelor’s degree in accounting from Tuskegee University and a Master in Business Administration from Florida State University.