Western Digital intros new rewards programs for channel partners

Western Digital has introduced new rewards programs for its channel partners across all the industry segments.
Western Digital at a trade show
The rewards initiatives and channel partner programs are designed to help in sales growth and maximizing profitability.

Rewards programs 

SanDisk League of Heroes (SLH) is created for recognizing and rewarding the best performing channel partners in the consumer segment. It will run for the whole year (2020). Each quarter represents a mission consisting of a number of stars that can earn the partners attractive rewards. The SLH program consists of rewards, booster rewards, and medallions that can earn exciting prizes.

Western Digital Elite Partner Promo is for enterprise SIs and VARs who provide complete storage solutions to the customers. It is an annualized rewards program with quarterly rewards based on performance for the channel partners who sell Western Digital Ultrastar HDDs, SSDs and storage platforms and server portfolio that includes our JBOD, JBOFs, Ultrastar Serv24-A, and Ultrastar Serv60+8.

myWD Partner Program is a successful rewards program that engages with partners within the IT and surveillance channel. Under this campaign, ~6000 partners participate under a timebound, two-way communication based rewards platform and get trained on select, WD-branded products.

“We are among a handful of organizations that impart training and education through tech-based platforms such as our TechTalk, which is an app-based training module for mobile retailers to ensure that they are updated with the latest products and technology to cater to their customers,” Jaganathan Chelliah, director Channel Marketing, Western Digital India said.

myWD Connect Program rides on the WhatsApp for business platform and engages with 5000+ partners weekly, cascading benefits of WD branded devices. TechTalk app is focused on 1300+ SanDisk brand partners, keeping them updated on new offerings under SanDisk branded products.

Western Digital has released sales tools for channel partners to engage with their customers in the form of video based sales aides and the WD Purple Capacity Estimator app.

Western Digital India’s channel initiatives are aligned to create a strong brand-distributor relationship by ensuring real-time communication, training sessions, and rewards initiatives to recognize and appreciate the performance.

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