Trend Micro launches revised channel partner program

Trend Micro has launched a revised channel partner program in Asia Pacific, Middle East, and Africa (AMEA).
Trend Micro cybersecurity solutions
The new channel program is designed to help channel partners to generate more margins, capture new revenue streams, and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry,” said Dhanya Thakkar, senior vice president, Trend Micro, AMEA. “With the AMEA channel program, we aim to reward performing partners with extended benefits, and the right tools to create and close more business opportunities.”

The major enhancements include:

Higher profitability and margins: Streamlined discount structures based on deal registration; sales and marketing incentives across all partner tiers and distributors; and new rebate schemes for gold and platinum partners

Customer-centric approach: Highly-subsidized and strategically-curated not-for-sale (NFR) packages of Trend Micro’s solutions for partners to better address real-world customer cybersecurity pain points

Cybersecurity talent development: Complimentary training series delivered through the TRENDs Campus – Trend Micro’s new channel sales and technical enablement initiative designed to educate partners in the latest cybersecurity knowledge and trends, Trend Micro’s solutions, and the art of opportunity discovery

Tighter collaboration: A set of enhanced business tools, including a refreshed partner portal, a new mobile app, and a business analytics dashboard, to drive joint field activities

Channel partners in AMEA can get in touch with their local Trend Micro channel account managers to receive more information on how to maximize the new program and drive more business together.

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