Samsung makes investments in STEP Channel Partner Program

Samsung robot
Samsung Electronics America announced investments in its STEP Channel Partner Program for its Mobility, Professional Display and SSD Solutions.

The STEP program — or Samsung Team of Empowered Partners — helps channel partners to drive demand, increase sales and serve customers more effectively.

Samsung’s latest advancements for partners include an enhanced Training and Certification program, an expansion of its Marketing Concierge support, and a new channel program dedicated to accelerating mobile-first strategies.

“Today’s advancements will raise our channel training, demand generation and mobility initiatives to a new level, providing partners with resources to gain deeper knowledge on Samsung solutions, and position themselves as go-to experts across vertical industries,” said Kevin Gilroy, executive vice president, Samsung Electronics America.

A new Samsung Training & Certification Program is available to all Samsung channel partners via an enhanced Samsung Business Academy (SBA) Web portal, enabling users to use a dashboard to track their training. This program is structured in a 3-tier format–Sales Specialist, Expert, and Master–enabling partners to become certified on Samsung’s enterprise mobility, professional display and SSD solutions, including third-party accreditations.

Samsung expanded availability of its Marketing Concierge support to all registered partners, regardless of size. Previously only available to Samsung’s largest partners (Gold & Platinum), Marketing Concierge support now provides all partners fast access to third-party marketing platforms that provide tactical expertise for co-branded campaigns, reporting, and access to automated tools for online and social media marketing strategies.

This is part of Samsung’s Marketing Hub, a one-stop shop for marketing resources for partners that builds awareness and demand fulfillment of Samsung solutions. Over the year, the Hub has doubled email sends and tripled social media posts by its partners.

Samsung introduced a new Mobility Solution Provider Program (MSPP) dedicated to the recruitment of partners who can excel at developing next-generation mobility solutions around Samsung devices. Through this program, partners that meet set criteria receive lucrative benefits including sales and marketing resources, leads, volume incentive rebates, official listing in and more.

A Samsung business partner who has used the STEP program’s enhanced Training and Certification tools is Insight, a provider of Intelligent Technology Solutions to organizations of all sizes.

“Samsung’s training and certification program empowers our teammates to offer better mobility solutions to our clients. It provides a simple way to grow our expertise in changing business environments,” said Bob Kane, SVP product management at Insight.

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