Lenovo has launched a new initiative called Earn with Lenovo (EWL) app, designed for its channel partners in India.
Lenovo India, which has a presence in 825 cities and towns in India, with around 9,000 channel partners, believes this move helps its channel partners future-proof their businesses using technology. The EWL app empowers small and large channel partners to interact with Lenovo on various aspects related to buying and selling Lenovo products.
Channel partners can upload their sales and purchases of Lenovo products and receive incentives directly from Lenovo. The app enables higher margins for partners and provides information to partners through product training presentations and videos.
With this enhanced reward structure and new business opportunities, channel partners can earn incentives as they conduct business with Lenovo.
Retail partners and distributors can earn attractive commissions through the EWL app every time they sell or purchase a Lenovo product. Lenovo is also encouraging retail partners to go beyond just selling devices by offering bundled offerings like Lenovo services and product accessories, including Extended Warranty and Accidental Damage Protection (ADP). These solutions are the most preferred add-ons for customers and provide partners with a unique opportunity to increase their earnings per customer by selling such solutions along with a PC.
Lenovo’s EWL app is the first of its kind in the industry, and more than 3,300 partners have already registered since its launch in January 2023. The app has the potential to attract over 10,000 partner registrations in the next six months.
Lenovo’s previous technology-led initiatives include OMO (Omnichannel model), price parity portal (PPP), and retail point of sale software like Heartbeat.
Subodh Deshpande, Director – Consumer Channel, Lenovo India, said: “We’re committed to investing in growing all channels and offering programs like ‘Earn with Lenovo’ that will help our partners increase their earning potential and drive deeper, more profitable business models.”
